Saleem Hamadeh
Service Director / Managing PartnerSaleem has a total of 12 years’ experience in financial services and ERP solutions. He has spent 10 years simplifying the business processes of many companies from different industries with SAP Business One.
Majeed Hassanieh
Managing PartnerMajeed is an ex-SAP employee with more than 14 years in the MENA region, helping companies from different sizes and industries in their digital transformation through SAP technologies.
Our Journey
AB Innovation started in Dubai as a pioneer in enterprise application software and digital transformation services, helping companies of all sizes and in all industries to effortlessly transform their business environment and processes into cutting edge digital platforms.
We provide a variety of services on SAP products, extended applications and business intelligence platforms for a better data analysis and decision-making.
Our industry expertise empower our customers to smartly invest in their best fit applications, by reducing their total cost of ownership, adapt continuously, and operate profitably with high competency in the digital world.
Our industry expertise empower our customers to smartly invest in their best fit applications, by reducing their total cost of ownership, adapt continuously, and operate profitably with high competency in the digital world.
Our Vision
Our vision is to provide our clients best fit solutions and services to transform their business efficiently and constantly to the latest enterprise platforms and applications.
Our Mission
Our mission is to lead and support our clients, our business community, and our team in the digital world, and ensure them to be ready and proactive to the technological and global business changes.